Like many of the other 90s kids that taught themselves how to build websites before building websites was cool, Alex Schmelkin eventually grew up to run a web agency. This gave him a great perspective on what customers need in order to launch their digital initiatives and bring them to market. After decades in agency, Alex eventually went on to become CMO of Unqork. The important role of product in B2B marketing has never been lost on Alex. As CMO, though he is focused on his customer, refinement and excellence of his product is what helps him reach those customers. To him, they go hand in hand. He uses understanding of the commonalities in all of his customers to refine his product roadmap and drive solutions for his clients. 

Key takeaways from this episode: 

• B2B marketing doesn’t have to be self-promotional and amidst a pandemic, it really should not be. It’s about communicating how your product can help your clients find solutions to their problems.
• When you’re creating a software and marketing to CIOs, it’s important to focus on how your product could drive efficiencies for their team-- and do so in a way that does not seem competitive.
• It can always seem daunting moving from agency to brand or vice versa but each builds important skill sets that can be relevant in the other, just remember to highlight them and be open to learning.

Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!