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In part two of our conversation with Terry White, Founder of NYC-based activewear brand WOLACO, we discuss the underlying mission of the brand, the emphasis on creating culture and community, and Terry answers the final Project question:
"When Terry White's Project is complete, what will he be most proud of? How will he want to be remembered?"
Since the launch of its first compression short, which exceeded its 2014 Kickstarter fundraising goal by 400%, WOLACO has rolled out multiple lines of high quality, high performance active gear products for men and women, has been featured in Men's Health, Business Insider, and CNBC, and has built a rock solid community along the way. Check out the company @wolaco on Instagram and at wolaco.com.
Be sure to follow, subscribe, and join us in the conversation.
Instagram: @projectincomplete
Twitter: @projincomplete
www.projectincomplete.com
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In part two of our conversation with Terry White, Founder of NYC-based activewear brand WOLACO, we discuss the underlying mission of the brand, the emphasis on creating culture and community, and Terry answers the final Project question:
"When Terry White's Project is complete, what will he be most proud of? How will he want to be remembered?"
Since the launch of its first compression short, which exceeded its 2014 Kickstarter fundraising goal by 400%, WOLACO has rolled out multiple lines of high quality, high performance active gear products for men and women, has been featured in Men's Health, Business Insider, and CNBC, and has built a rock solid community along the way. Check out the company @wolaco on Instagram and at wolaco.com.
Be sure to follow, subscribe, and join us in the conversation.
Instagram: @projectincomplete
Twitter: @projincomplete
www.projectincomplete.com