Let’s rewind the clock back 25 years to the era of sending a press release through fax machines. Those days are long gone, but the press release still remains an effective marketing tactic to get in front of your target audience. Now, in a digital space. Mickie Kennedy, founder of eReleases joins this episode of Path To Profit to uncover the keys to unleashing the true potential of press releases.Mickie reflects on the challenges and triumphs that shaped the revolution of press releases.Whether you're an entrepreneur, marketer, or a curious listener, this episode is your backstage pass.We Discuss:

• The evolution of press releases over the last 25 years, from fax to email

• How Mickie came to launch eReleases

• Best practices for getting journalists attention

• The important elements of an effective press release

• Why small businesses need press releases just as much as bigger companies

• The dangers of micromanaging

• How he stopped micromanaging and started focusing on growing the business

• Mickie’s proudest press release

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