In this episode of The WTiN Podcast, we talk to Julie Davies, general manager for Processing Innovation and Education Extension at The Woolmark Company.   

For those who haven’t heard of The Woolmark Company before, it is a not-for-profit organisation that works alongside Australia’s 60,000 woolgrowers to research, develop and certify Australian wool. Not only that, but it also collaborates with brands, educates people on wool and its properties, and champions the fibre’s sustainable credentials. 

In this podcast, Davies talks about wool and its numerous impressive characteristics – for example, it is biodegradable, allergen-free, temperature regulating, breathable and more. These properties make this natural fibre great for sensitive skin, face masks, and even for bedding and sleepwear. In fact, Davies explains how wool has been proven to improve sleep quality – something that I’m sure many people across the globe would be interested in during this crazy year. Elsewhere, Davies talks about how wool products can also help our mental wellbeing as they are comforting, nurturing and often hold a sentimental value unlike other garments.