In this episode of Ad-venturous, Aves kicks off a new mini-series on rebrands by unpacking why they spark so much outrage in today’s Omnipresent Brand era. From Cracker Barrel’s infamous logo switch to Tree Hut’s surprisingly controversial packaging update, we look at how brands misdiagnose relevance problems, how internet culture turns design tweaks into moral battles, and why consumers are more emotionally invested in brands than ever before.

You’ll also hear how backlash, misinformation, and TikTok engagement loops can distort what’s actually happening inside a business, plus why a rebrand often isn’t the fix brands think it is.

#Rebranding #BrandStrategy #DTCMarketing #ConsumerCulture #BrandIdentity #MarketingPodcast #AdventurousPodcast #EcommerceMarketing #BrandRelevance #DigitalMarketing #CreatorEconomy #MarketingTrends #OmnipresentBrand #TikTokMarketing #BrandPsychology

00:00 – Welcome to the Rebrands Mini-Series

02:10 – The Omnipresent Brand Era

05:00 – When Brands Misdiagnose the Problem

07:45 – The Cracker Barrel Backlash

14:10 – Tree Hut and TikTok Outrage

21:20 – The Shrinkflation Myth

24:40 – Why Anger Drives Engagement

30:00 – When a Rebrand Actually Makes Sense

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