Sean: How do you plan all your content as a podcaster?

Edwin: Real quickly. In my podcast, I planned around amazing conversations when I initially launched. And it was very intentional when I launched, I was looking to get to the Big Tech founders here in Toronto, Canada, and the US. Because it was very specific to business leaders, the business leadership genre is a very big space. But if you look at the people I interviewed, you could see there's some intention behind it than most of the companies they were in are tech businesses. And if it wasn't a tech business, it was a tech role or very specific. So that was my intention, how I created that. I've done many other podcasts now. When I got inspired, I did one on Spotify in December after we spoke to Sean and it's called "20."

Edwin: And that's sort of me dabbling in my creative side. But it was a very specific topic on "20" because it was COVID. I wanted to share the five things I learned in 2020. And most people, I'm sure Sean, you've seen this where people at the end of the year, they'll write a blog and they'll write this, they'll do an Instagram Story and they'll do this. So what I did, as is I'm going to do a five-episode mini-series of the top five things I learned in 2020. Like, I literally did it over the weekend. I was so inspired. I allowed myself to geek out on the downtime of the holidays. That's how I planned that

Sean: Amazing answer, dude. That's really, really good. I wish I could say the same for me and Leadership Stack, but how we plan our content is we get a lot of people contacting us for guesting so LinkedIn, email. I don't even know how to get in touch with us. I don't even know how they find out about the podcast, but we got a lot of people wanting to guest the podcast and we just schedule them out. We figure out who the best ones are and we schedule them.

Sean: And also we figure out which ones would be able to work on my time because I'm also a very busy person, especially now when digital marketing is catching up, it's catching up. We're very late here in the Philippines, so now it's catching up surprisingly or unsurprisingly because of the pandemic last year. And we're just trying to schedule the best ones for me to be able to interview, when the date and time are set, I proceed to research about the person. Then I proceed to write questions and then brief the person, the guest on how the show goes.

Sean: We also do the AMA's, the Leadership Stack lives like this episode, and this is going to be turned into an episode on Spotify and YouTube as well because of the content that we're able to produce with your help and questions. So this episode is going to be there someday. I don't know, two or three months from now, you're going to see Edwin again, recorded and YouTube and Spotify. That is how we do it. So there's not as much thought, effort, and preparation as Edwin do for his podcast, and I'm sure his podcast has a lot of beautiful episodes that you'll learn a lot from because of the - you know, Seth Godin who doesn't want to hear Seth Godin, right? I got to hear that brother.

Sean: And yeah, we the podcasts that we do, we also want to make sure that it's also bite-sized, like what Edwin did. By the way, this is the best way to do a podcast or piece of content, whether it's written, it's a video or it's a podcast - when you're inspired, don't let that inspiration go when you're inspired. Grab that moment and produce. That's the best stuff you're going to be able to produce out there. So 100 percent agree with you there, brother.

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