James gives his good friend Chris Brogan a call today to talk about the real value of doing a podcast.

James asks Chris... Is podcasting worth the time and effort?

Chris says "no... and yes." There's no real money in it, but the other benefits are worth every second you put into it.

Podcasting helps you with all your other media by broadening your "umbrella." You can take your podcast and create a blog post or a newsletter article and you can tweet about it and post it on Facebook.

Plus, as both James and Chris say, their biggest benefit is getting to talk to people they would never get a chance to without the podcast

Listen to Chris and James talk about the real value of starting a podcast.