Fear of failure shows up in lots of ways to keep us comfortable and keep us safe.

Fear of failure stops so many women from taking action in their business.

When we fear failure we perceive that failure itself is going to be so bad that we can’t handle it. We perceive the impending failure to have so many horrible consequences. The worry grows, the anxiety builds, we immobilize ourselves and take no steps at all. It is safer to stay where we are, rather than walk into a perceived death trap.