“If you're a business that has a strong public constituency network, a lot of fans, I would seriously think about how to convert them into investors, because once you convert them into investors, you’re also converting them into your fan base,
marketers and loyal customers.”

It’s one of the juicy nuggets Michael Shuman, renowned economist, educator, author and community economic developer, shares with Elizabeth and Gene about raising
money from your community.

You’ll also hear about his other small businesses essentials for funding, including the laws and benefits around growing capital, and choosing the right path to acquiring it, be that through crowdfunding, a community cooperative, a direct public offering or small business loan.

So if your community is where your heart is and where you want your business to grow, don’t miss Xero Gravity #37!  Invest locally, listen anywhere.