Executives told me to give rookies a tiny quota—“They’re new, keep it realistic.” I doubled down instead: 4 units or bust. Thirty days later every single rookie hit it. In this episode I break down:

• Why results mirror what leaders tolerate
• The psychology of setting “stretch-but-believable” targets
• Coaching tactics that swap excuses for confidence
• A three-step framework to raise standards today and protect culture tomorrow