Recorded live at the 46th Annual America’s SBDC Training Event in Orlando, this episode of Small Biz Florida highlights the power of data and industry intelligence for small business success. Host Tom Kindred welcomes Nicole DeLiso, Director of Training at Vertical IQ, and Phil, Digital Marketing Consultant with the Florida SBDC at Indian River State College. Nicole shares how small business owners can harness the same market research tools used by large corporations to make smarter, more strategic decisions. Learn how Vertical IQ provides local economic data, industry trends, and financial insights all designed to help entrepreneurs understand their competition, plan ahead, and stay resilient in an unpredictable business environment. With access through SBDC advisors, Vertical IQ is a game-changer for small businesses ready to grow with confidence.

This podcast episode was recorded live at the 46th Annual America’s SBDC Conference hosted at the Orlando World Center Marriott. This podcast is made possible by the Florida SBDC Network and sponsored by Florida First Capital.

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