You've been told to get clear, then get consistent. But what if it works the other way around? This week, Erica Somer — marketer, co-founder of HOM, photographer, DJ, and aspiring author — joins Hazel Ann to unpack what it actually means to build momentum before you have a destination. If you're sitting on six passions and zero direction, this one's for you.

Host: Hazel Ann | Clearly Becoming · Guest Episode ft. Erica Somer

IN THIS EPISODE, YOU'LL LEARN:

• Why waiting to "get clear" before starting is the trap keeping you stuck
• How consistency works as a mirror — not a goal — and what it reveals about who you're becoming
• What friction-maxxing is and why making things harder on purpose actually accelerates identity change
• The neuroscience behind identity encoding — why "I am someone who shows up" rewires your brain differently than "I'm trying to"
• How to embrace being multihyphenate without feeling like you're betraying any one part of yourself
• The embarrassingly small first step for anyone with multiple interests and no clear path

QUOTE OF THE EPISODE

• "It's not that deep." – Erica Somer

TIMESTAMPS

00:00 Introduction — the contradiction at the heart of this episode04:55 Vancouver → Paris → London: what she was chasing and did she find it?09:16 Defining the multihyphenate and building HOM from a dinner party14:15 Consistency as a mirror, not a goal26:14 The best habit she ever built — and how it actually stuck31:11 Friction-maxxing: when ease is the enemy35:56 Identity encoding and the 800-day Duolingo domino effect40:54 For the person with six interests and zero direction48:50 What she's being consistent about with no clear payoff yet50:45 The 11-day challenge + clarity round

RESOURCES

• Atomic Habits by James Clear — https://www.amazon.com/Atomic-Habits-Proven-Bep-Change/dp/0735211299
• The Power of Habit by Charles Duhigg — https://www.amazon.com/Power-Habit-What-Life-Business/dp/081298160X
• Range by David Epstein — https://www.amazon.com/Range-Why-Generalists-Win-Science/dp/0735214484
• What Is Identity Encoding and Why It Works Where Affirmations Don't — [link]
• Role Models, Motivation and Inspiration — https://www.psychologytoday.com/gb/blog/fulfillment-at-any-age/201311/we-all-need-role-models-to-motivate-and-inspire-us

CONNECT WITH ERICA SOMER

Instagram: @erica_somer

HOM: @wearehouseofmarketing 

Substack: @erierierieri

This is your reminder that you can be ambitious and confused. DM Hazel Ann on Instagram your ONE non-negotiable habit and the word that describes who you are clearly becoming.

CONNECT WITH HAZEL ANN

Instagram: @clearlybecoming

TikTok: @clearlybecoming_

YouTube: youtube.com/@clearlybecoming