Fail and Scale

 

Jane Atkinson is one of the most sought-after speaker coaches in the world. She is also the author of The Wealthy Speaker 2.0 and she joins me this week to demystify how to make great money speaking. Whether you’re a professional speaker and want to know how to increase your revenue or you are a leader in your field looking to make a name for yourself talking about your area of expertise, you are going to love Jane’s practical advice. 

 

 

Listen in to hear what Jane means by, “If you’re not willing to fail, you’re not ready to scale.” She also shares the story of her journey from a little-known speaker to making over a million dollars a year and gives us a look into how her clients have scaled their speaking businesses—one of them doubling their revenue year over year—to make speaking a career. 

 

 

Jane gives some fantastic advice on how to price your speaking fees, how to know when to increase your fee, and how to scale your yearly revenue from $0 to $50K to $100K to $1M+. You’re going to want to hear her trick on how to leverage your free speaking engagements to move on to bigger engagements and ones that pay!

 

 

What’s in This Episode

1. How to make a million dollars speaking

2. Why speaking for free CAN grow your business

3. How to set your room up for virtual speaking

4. 3 ways to adapt your in-person speaking to an online platform like Zoom

5. How to price your speaking fees

6. What systems do you need to scale your speaking business 

7. The tools Jane has invested in for speaking on video

8. How to leverage free talks to get paid ones

 

 

What To Do Next

Visit lisalarter.com/e38 for the transcript and all resources from this episode.