In this episode of The WTiN Podcast, we talk to Mark Sunderland, chief innovation officer at Hemp Black, and Alex Capano, chief science officer at its parent company Ecofibre. 

Ecofibre is a global leader in hemp technologies and it has several businesses under its wing including Ananda Hemp, Ananda Food, Ananda Professional, and Hemp Black. Hemp Black is the company’s industrial use business that focuses on highly innovative solutions across a wide spectrum of consumer markets to include fashion, athleisurewear, healthcare, composites and building materials.

In this podcast, Sunderland and Capano talk about so many things from how the company started out to how it’s recently shifted the business to cope with Covid-19. Elsewhere, the pair talk through Hemp Black’s main technologies including /element (a strategically engineered and adaptive odour neutralising fibre infused with full spectrum hemp flower extract), /eco6 (a conductive and organic bio-based activated carbon black produced from the carbon rich stalk of the hemp plant), and /ink (a sustainable water-based black ink derived from /eco6. What's more, Sunderland and Capano mention that the company’s first apparel line will be dropping later this year.