Instagram is always changing, and it feels like as soon as we figure it out, it's been updatedagain. But fear not —I’ve got you covered! The Design Diaries is BACK — In this episode, I’m breaking down thesix key strategies you need to know to grow your brand, connect with your audience, and actually enjoy the content creation process, all based on what’s worked for me and what I’ve learned the hard way. 

From why quality matters more than consistency, to how micro-selling can help you land clients without feeling sales-y, this episode is packed with practical advice you can apply right away. Plus, I share my personal approach to using Reels, structuring your portfolio, and making sure your profile reflects the best of what you offer.

Time Stamps

• [00:00] Podcast Returns! —Why I took a break and what’s coming this season.
• [01:00] The Ever-Changing Instagram Game – Why your strategy needs to evolve.
• [02:00] Quality > Consistency – How to balance posting frequency and value.
• [06:00] Show, Don’t Just Tell– Why portfolio work matters more than ever.
• [09:00] Reels Strategy – Picking the right style for your personality & audience.
• [14:00] Repetition is Key – Why posting about your offers once isn’t enough.
• [18:00] Micro-Selling 101 – How to sell without being pushy.
• [24:00] Your Profile is Your Portfolio – Making your feed work for you.