Harder Than It Looks: Parking Uncovered

EP 38: Live from IPMI - 9 Parking Experts Discuss Tech Trends, Customer Pain Points & Parking’s Future


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In this special episode, recorded live on the expo hall floor at IPMI 2025, Brian Wolff, Heidi Barber, Tina Gray, and Courtney Cooper talk to 9 parking leaders about what’s working, what’s not, and what they’d change with a magic wand. From drones and data to broken gates and customer confusion - it’s a rapid-fire tour of the industry's most pressing challenges. 


Key Takeaways
 

  • AI, LPR, and cashless tech are gaining momentum 
  • Small operators are creating big impact with service and speed 
  • Public education is key to addressing parking complaints 
  • Drones, signage strategy, and predictive analytics are shaping the future 


Featured Guests:
 

  • 00:54 – Tiffany Wells (Bethlehem Parking Authority
  • 03:16 – Larry Cohen, PTMP (Lancaster Parking Authority
  • 11:03 – Haas Khalfan (Signs and Decal Corp)  
  • 14:50 – John Morgan (PMT Consulting
  • 25:40 – Corinne Zurcher (Pivot Parking
  • 29:14 – James McDyre, MPA, PTMP (Penn State
  • 30:39 – Luke Anderson (Penn State
  • 33:46 – Gabe Mendez, PTMP (UW-Madison, IPMI Board
  • 40:14 – Marlene Cramer, PTMP (Cal Poly SLO, IPMI Board

Subscribe and Stay Connected: 

Subscribe to Harder Than It Looks: Parking Uncovered on your favorite podcast platform: 

  • Apple Podcasts 
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Connect with Parker Technology: 

Delivering exceptional customer experiences is what we do best. Learn more at www.parkertechnology.com 

Or email us: [email protected] 

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Harder Than It Looks: Parking UncoveredBy Parker Technology

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