OnBase: Smashing Sales and Marketing Misalignments

Ep 38 | Martech with Chiefmartec - In conversation with Scott Brinker

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In this episode, our CEO Meetul Shah discusses martech with none other than chiefmartec– Scott Brinker!

About Scott and Chiefmartec:

Scott is an entrepreneur, technologist, marketer, author and most famously also often referred to as the Father of the Martech Industry, especially because of his martech landscape chart! His popular chief marketing technology blog cheifmartec.com serves as a one-stop-shop for every #martech need. 

Top ten takeaways from the episode:

  1. “I would have LOVED to end up somewhere in the music industry! My work is actually easy compared to them!”
  2. “I look back at the number of companies from 2011 and a large number of them have been acquired. Very clearly, consolidation happens. The natural course is – innovation cycles lead us to consolidation.”
  3. “The net number of software companies continues to increase globally. But the same pattern follows in most segments.”
  4. “Stuff like Uber didn’t even exist before. But they changed how people thought about transportation! Now transportation-as-a-service is a flooded market! Think about it. Things keep emerging and when something new emerges it makes us all think.”
  5. “I don’t know any marketer who says that everything they need they have through their tools and technologies. There is a lot of scope for innovation here.”
  6. “Everyone needs something that connects to other areas of the business in order to bridge silos.”
  7.  “People want a mix today- the smallest number of tools that at the same time help them beat their competitors! Everyone wants to be a Hero CMO!”
  8. “There is a lot happening in martech and marketing for any one company to solve entirely.”
  9. “It is crucial to have better foundational platforms.”
  10. “As software providers, it is now important to give CMOs the best of both worlds.”

    11. About the podcast

    Sunny Side Up is a series of 15-minute podcasts. Leaders and innovators share what they’ve learned in the B2B tech sector on topics related to marketing, product management, sales, and leadership.

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    OnBase: Smashing Sales and Marketing MisalignmentsBy Demandbase
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