Sign up to save your podcasts
Or
Share Ep. 38 - TopLine MD and Femwell Group Health, Chief Healthcare & Innovation Officer - Dr. Geeta Nayyar and Jordan Bryant on the Mobile First Podcast
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Ep. 38 - TopLine MD and Femwell Group Health, Chief Healthcare & Innovation Officer - Dr. Geeta Nayyar and Jordan Bryant on the Mobile First Podcast
Dr. Nayyar currently serves as the Chief Healthcare & Innovation Officer for TopLine MD and Femwell Group Health, Inc., one of the largest management services organizations in the state of Florida. She is also the host of "Topline MD TV," Florida's newest medical digital news channel. She has been named one of the "Top 26 smartest people in Health IT" by Becker's Report and ranked one of the "Top 25 Minority Healthcare Executives" by Modern Healthcare. Med City News recognized her as one of the Top 12 Powerful Women Voices in Healthcare Innovation and on Twitter.
Here are the highlights of our conversation with our guest:Geeta shares that there is so much to be passionate about and for her, she believes that there are lots of solutions in healthcare and medicine but oftentimes, it’s the process which hampers care. With this, she aims to improve the process in able from people to deliver the actual health care part. She further shares that she went to medical school to make a difference but as she went over her career, she saw so much dysfunction on the processes – policies, administration, medical and legal issues, technology – and made a switch to make an impact not just one-on-one with patients but to expound this globally through process improvement. Femwell Group Health is a management services organization in South Florida which manages the back office of about 500 physicians. Geeta finds her work gratifying as she can really make decisions which can scale and finds it exciting to see what our technologies can do from a business and administration side, reaching patients who we cannot normally do.As the Chief Healthcare & Innovation Officer for Femwell Group Health, she manages their marketing brand called Topline MD which represents the 500+ doctors and pushes the needle in terms of social media. They also work in providing data to their doctors as well as to their patients to give them a snapshot of their performance to result in better outcomes and providing them all the tools that they need. What drove them to come up with Topline MD is the realization that a lot of people do not know how to do marketing and the fact that every consumer is out there in social media. Transparency is also one of their motivations as bringing their physicians in their programs can give people insights on the personalities of the doctors before they come in to see them. Many patients also forget what their physicians tell them when they leave the office so they created a library in YouTube so that they can get hold of information from their doctors. It is important to meet consumers where they are at so Topline MD is there attempt in doing that. Coming up with their editorial calendar involves a combination of working with their physicians on what they want to see and actively soliciting feedback from patients and social media. The surprise and delight in doing Topline MD is finding out that their docs are mostly camera shy – would rather do multiple surgeries than be behind a camera; all their learnings about how to engage consumers on social media; the welcome that they got from the community which included being invited to other shows; and having a deeper respect in SEO and how it works. Geeta is excited about patient engagement as the future and the great outcomes that it can bring. She shares though that the big limitation for innovation is regulation. Take telemedicine, for example, there is a risk for exposure and we need to figure out reimbursement as well.
View all episodes
By Powered by Emerge Interactive
5
3333 ratings
Dr. Nayyar currently serves as the Chief Healthcare & Innovation Officer for TopLine MD and Femwell Group Health, Inc., one of the largest management services organizations in the state of Florida. She is also the host of "Topline MD TV," Florida's newest medical digital news channel. She has been named one of the "Top 26 smartest people in Health IT" by Becker's Report and ranked one of the "Top 25 Minority Healthcare Executives" by Modern Healthcare. Med City News recognized her as one of the Top 12 Powerful Women Voices in Healthcare Innovation and on Twitter.
Here are the highlights of our conversation with our guest:Geeta shares that there is so much to be passionate about and for her, she believes that there are lots of solutions in healthcare and medicine but oftentimes, it’s the process which hampers care. With this, she aims to improve the process in able from people to deliver the actual health care part. She further shares that she went to medical school to make a difference but as she went over her career, she saw so much dysfunction on the processes – policies, administration, medical and legal issues, technology – and made a switch to make an impact not just one-on-one with patients but to expound this globally through process improvement. Femwell Group Health is a management services organization in South Florida which manages the back office of about 500 physicians. Geeta finds her work gratifying as she can really make decisions which can scale and finds it exciting to see what our technologies can do from a business and administration side, reaching patients who we cannot normally do.As the Chief Healthcare & Innovation Officer for Femwell Group Health, she manages their marketing brand called Topline MD which represents the 500+ doctors and pushes the needle in terms of social media. They also work in providing data to their doctors as well as to their patients to give them a snapshot of their performance to result in better outcomes and providing them all the tools that they need. What drove them to come up with Topline MD is the realization that a lot of people do not know how to do marketing and the fact that every consumer is out there in social media. Transparency is also one of their motivations as bringing their physicians in their programs can give people insights on the personalities of the doctors before they come in to see them. Many patients also forget what their physicians tell them when they leave the office so they created a library in YouTube so that they can get hold of information from their doctors. It is important to meet consumers where they are at so Topline MD is there attempt in doing that. Coming up with their editorial calendar involves a combination of working with their physicians on what they want to see and actively soliciting feedback from patients and social media. The surprise and delight in doing Topline MD is finding out that their docs are mostly camera shy – would rather do multiple surgeries than be behind a camera; all their learnings about how to engage consumers on social media; the welcome that they got from the community which included being invited to other shows; and having a deeper respect in SEO and how it works. Geeta is excited about patient engagement as the future and the great outcomes that it can bring. She shares though that the big limitation for innovation is regulation. Take telemedicine, for example, there is a risk for exposure and we need to figure out reimbursement as well.