June 15, 2021

Ep. 38 Turbocharged: Accelerating Your Brand Strategy (Special Guest Rosie McCarthy)

42 minutes

In this amazing episode Brad and Cassie connect with the incredible Rosie McCarthy all the way from New Zealand and talk all things branding. Rosie is an ex-Corporate Recruiter and Human Resources professional turned online Career Coach for ambitious millennials and GenZ. She is specialized in helping corporate professionals to find their purpose, figure out what they truly want out of their careers, brand themselves, and then go out and get it. Main points covered in this episode include:

Rosie speaks about her background and how she found career coaching

What were the best lessons she learned in the early stages as it pertains to branding

What does she feel are the best ingredients for young people to start incorporating into their initial brand

What are ways that students and new professionals can use their existing social media and now leverage that towards their career

Advice she has in creating an effective brand strategy that gets graduates hired

An example of a client she worked with that really nailed their brand strategy and saw great success

Any words of caution or things students should avoid when starting to build their brands

What is the best piece of career advice that she could pass along to this next generation

Guest Info:

Rosie McCarthy - Founder of Badass Careers

Social media handles

Youtube www.youtube.com/badasscareers

Instagram www.instagram.com/badasscareers

LinkedIn www.linkedin.com/in/rosiecareercoach

Resources:

- Free Ikigai mini-course to find your career purpose: https://www.badasscareers.com/findmywhy

- Training video on strategically setting up your LinkedIn profile - https://youtu.be/v54Ymadz9Yc

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By Brad W. Minton

1616 ratings