We're diving into the potential TikTok ban in the US and the latest ruling in Montana. In this episode, we explore the legal, social, and economic implications of the ban, and what it means for TikTok users and brands.

From national security concerns to the app's impact on pop culture and content creator marketing, TikTok has made headlines for the last 3 years. The app has been adopted by over 150 million US users, but has faced scrutiny about its ties with Chinese government and concerns on the collection and sharing of American data in an increasingly tense geopolitical climate.

In April 2023, Montana because the first American state to proceed with a bill that would ban TikTok in the state, which if endorsed by Governor Gianforte, would wipe the app from Montana users phones by January 1, 2024.

What is the real impact of a ban of an app like TikTok? Will it actually be removed from US app stores and cut off from users? If so, what are the implications for users, brands, creators and other apps? How will marketing teams view the viability of social media - and how should they?

Lots to cover in this episode. Let's get into it.

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