Do luxury watches really “appreciate”? Let’s get real. I’m Chris Warnes, owner of Warrior Time (full-time watch dealer since 2017), and today we’re breaking down investment vs appreciation—and why “safe” matters more than “moonshot” for most buyers.

Using real client stories (shoutout Brandon and his AP 15407ST), we look at how discontinued models can move, why a $120K grail behaves differently than a $5K piece, and what “exposure” you should be willing to stomach at different price points. We’ll compare short-term flips at MSRP (GMTs, Daytonas, Nautilus, Royal Oak Jumbo) vs long-term holds like the Rolex Hulk 116610LV or AP 15305 Openworked—if you buy right.

In This Episode:

-Investment vs Appreciation (they’re not the same)

- Safe vs Not Safe price ranges ($5K–$15K vs six-figure pieces)

- Short-term flip models (GMT, 1908, Panda, Jumbo, Nautilus)

- Long-term plays: Hulk 116610LV, AP 15305ST/OR

- What “exposure” really means when buying a watch

💬 Drop a comment: Which model do you think has upside?

Want to learn more about watches?email us at [email protected]

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