Digital marketing requires a high level of cohesion in order to be effective. If there is a lack of seamless integration, different silos will be working towards different goals. Alan Magee is at the helm of digital transformation at Church’s Chicken. He arrived at the brand two years ago and currently works as the VP of digital marketing and tech. In today’s episode, Alan sheds light on Church’s three-phased digital transformation, how they have moved through the connect and calibrate phase, and the work they are currently doing around activation.