OnBase: Smashing Sales and Marketing Misalignments

Ep 39 | B2B Growth Marketing Trends with Jorge Selva, Senior Growth Marketing Manager at G2 Crowd

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In this episode, we discuss key Growth Marketing trends with Jorge Selva, Senior Growth Marketing Manager at G2 Crowd:

 

About Jorge:

Jorge Selva discusses his journey from the B2C to the B2B domain and shares the similarities between the two that have helped him thrive. 

About G2 Crowd:

G2 Crowd is one of the world’s leading peer-to-peer review websites that helps compare the best business software and services based on user ratings and social data.

Top ten takeaways from the episode:

  1. “Its been fun for me to go from B2C to B2B and explore the many similarities between the two in terms of behaviors and trends.”
  2. “Communication is a fundamental issue when it comes to key challenges among marketing and sales teams for instance.”
  3. “We focus on better ways to build out profiles of our target audience to figure out which are the best personas to target.”
  4. “One of the main drivers is figuring out how to speak to your target personas and create content accordingly.”
  5. “Tools that provide buyer intent data and tell you who is in market at the moment helps align marketing dollars.”
  6. “We use intent data and insights in alot of our nurture sequences to explain some of our benefits and how we stack up against our competitors.”
  7. “Any stage of the funnel where you can explain your product better helps move customers across their journey.”
  8. “A big first-part to ensuring optimized ROI is always to ensure that every team and system is working the way they should be.”
  9. “Keep an open communication with your sales team at all times.”
  10. “The main role in Growth Marketing is testing all the time. What worked yesterday may not work today.”

    11. About the podcast

    Sunny Side Up is a series of 15-minute podcasts. Leaders and innovators share what they’ve learned in the B2B tech sector on topics related to marketing, product management, sales, and leadership.

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    OnBase: Smashing Sales and Marketing MisalignmentsBy Demandbase
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