Most brands treat bundles like a quick way to boost AOV. But done wrong, they can quietly tank conversion—especially for first-time customers.

In this episode of Ad-venturous, Avery breaks down how to build bundles that actually work across the funnel.

You’ll learn how to:

• Approach bundles differently for first-time vs returning customers
• Separate pre-click and post-click bundling
• Design bundles based on real customer behavior

#DTC #Ecommerce #AOV #BundlingStrategy #GrowthMarketing #RetentionMarketing #PerformanceMarketing #ConversionRateOptimization #DTCpodcast #MarketingPodcast

00:00 — Introduction

02:00 — First-time vs returning customers: the real framework

05:00 — Bundling at the top of funnel (what actually works)

09:00 — Creative + positioning for bundle ads

11:00 — Landing pages vs PDPs for bundles

18:00 — Bundling for returning customers

22:00 — Persona-based bundle strategies

35:00 — The lifecycle framework for smarter bundling

Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠

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