Matt and MJ ring in the new year (sorry) by wondering aloud if some of the hallmarks of industrial marketing will fall by the wayside after industrial companies proved they could survive without them in 2020. Among the topics they talk about include if trade shows will "come back", why haven't industrial companies been able to build successful communities (and does that change this year), and if the "demand gen" approach to marketing breaks through in manufacturing, and if you can successfully do demand gen on a limited budget.