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Upside/Downside is a podcast about value creation and the strategies finance and business leaders can use to grow profits and cash flow.  I'm your host, Matt Cooley. 

Produced by my teenage son and co-founder Liam, this is the fourth episode in our series about establishing myAgeTechlab.com, a family side hustle bringing AgeTech to people who want to age in place in their own homes. 

Join Liam, my brothers and me as we explore what our hands-on lab experience will be like for customers, how we collect early feedback crucial for any startup, and how we turn our two-sided business model into a profitable venture.

Put on your lab coats and listen in!

Thank you for listening and please visit Upside/Downside podcast and enter your email for my FREE list: "10 places to look for higher profits and cash flow right now!".