Say goodbye to data silos and hello to seamless partner management! In this episode, we sit down with Simon Van den Hende, co-founder of Introw, to discuss how they built a powerhouse Partner Relationship Management (PRM) solution directly on top of HubSpot.We dive deep into the technical details of HubSpot UI extensions, the business strategy behind their explosive 5X growth, and how they are leveraging HubSpot's AI tools to build a more intelligent and integrated partner experience.

If you're a HubSpot developer or interested in partner-led growth, this is an episode you won't want to miss.

[Timestamps]

0:00 - Cold Open

1:32 - Who is Simon and What is Introw?

3:04 - Who can benefit from Introw?

5:10 - The Power of a CRM Native Approach

6:47 - How Traditional PRMs Create Data Silos

8:26 - Developing with HubSpot UI Extensions

14:09 - Fueling 5X Growth with HubSpot's Automation

16:07 - The Magic of Off-Portal Collaboration

19:16 - How the HubSpot Marketplace Drives Growth

23:35 - Leveraging HubSpot's AI for a Better Partner Experience

32:24 - Mentorship, Process, and Work-Life Balance

38:50 - Where to Find Simon and Introw

44:43 - Like and Subscribe!

#HubSpot #HubSpotDevelopment #PartnerLedGrowth #SaaS #CRM

Find Simon on LinkedIn: https://www.linkedin.com/in/simonvdhende/

Learn more about Intro: https://hsdev.fyi/introw

We aim to incorporate the human element and drive a conversation that is fun, informational, and thought-provoking. You can watch Developers After Dark on the HubSpot developer’s channel or wherever you get your podcasts.Check out the Developers: After Dark website at devsafterdarkpod.comWant to be a guest?

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