Before becoming a funeral director, Louise was the editor of the Good Funeral Guide.

She's also the director of Life. Death. Whatever. - An award festival and community that exists to change the dialogue around death and dying. In 2017, Louise won a Death Oscar at the Good Funeral Awards. She loves food, fashion, poetry and just about everything else.

Poetic Endings is founded on the belief that a good funeral can be profound and transformational in helping to accept and acknowledge that someone has died. Facing death can be an overwhelming, traumatic and confusing time.