Welcome to Episode 39 of Write with Influence. In today’s episode I want to talk to you about how to write copy so that you can avoid being seen as a commodity, I call it Process Over Product.  Product copy is about what the product is or does – the facts and figures. Process copy […]

Welcome to Episode 39 of Write with Influence. In today’s episode I want to talk to you about how to write copy so that you can avoid being seen as a commodity, I call it Process Over Product. Product copy is about what the product is or does – the facts and figures. Process copy […]

Welcome to Episode 39 of Write with Influence. In today’s episode I want to talk to you about how to write copy so that you can avoid being seen as a commodity, I call it Process Over Product.&nbsp; Product copy is about what the product is or does – the facts and figures. Process copy […]

Ep 39: Process Copywriting Over Product Copywriting – How to Stop Being Seen as a Commodity

A 10-15 minute copywriting podcast with practical tips for writing persuasive sales copy.

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Ep 39: Process Copywriting Over Product Copywriting – How to Stop Being Seen as a Commodity

Ep 39: Process Copywriting Over Product Copywriting – How to Stop Being Seen as a Commodity