<p>Ross O'Lochlainn gives insight on the one question your product's Unique Selling Proposition (USP) must answer -- and how to write yours for maximum impact</p>

Ross O'Lochlainn gives insight on the one question your product's Unique Selling Proposition (USP) must answer -- and how to write yours for maximum impact

Ep 39: Ross O'Lochlainn - Write A Powerful USP

Marketing is the #1 make or break element in any business. Dive into the marketing trenches with former stand-up comedian and copywriting A-Lister Kevin Rogers as he talks to real business owners (both online and off) to discover which marketing and copywriting tactics have the biggest impact on their profits.

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Ep 39: Ross O'Lochlainn - Write A Powerful USP

Ep 39: Ross O'Lochlainn - Write A Powerful USP