In this episode, Kerri Davis, CEO and Founder of Fortress, sits down with Jayson Yoss, President and Managing Broker of GoldenWest Management, for an eye-opening conversation about boutique multifamily, disciplined leadership, and thriving amid regulatory chaos. Listen in to hear Jayson:

• Share his journey from Marine Corps infantry officer with combat tours in Iraq and Afghanistan to building a property management firm overseeing nearly 1,000 units across three states—and how discipline, accountability, and problem-solving shaped his leadership philosophy
• Break down why boutique multifamily (8–40 units) is an overlooked but high-potential segment, and how his team uses triage strategies, clear communication, and process-driven management to stabilize struggling properties and earn client trust
• Reflect on the realities of today’s shifting landlord–tenant laws, the importance of compliance over conflict, and how balancing fatherhood with triplets keeps him grounded in what truly matters