If you stopped off at Wendy's for a tasty burger and fries and found yourself eating fish and chips instead, you might be in the Dutch province of Zeeland, where they don't take kindly to expanding American fast-food chains. Today we're joined by special guest Jan-Willem Goedmakers. to talk about the trademark battle of Wendy's versus Wendy's.

#intellectualproperty #IP #ipstrategy #trademarks #ipownership #infringement #trademarkinfringement #IPlaw #EU #eulaw #eutrademark #euipo #wendys #burger #fastfood #foodindustry