What Works

EP 390: Context Clues: Is a recession inevitable?

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How do you prepare your small business for economic ups and downs? Is a recession inevitable? And what even is a recession? In this episode, unpack why the economy cycles through periods of boom and bust. I also demonstrate how a similar cycle is at play in the online business space. And I offer some strategies for making sustainable business decisions—no matter what happens with the economy.

Footnotes:

  • Gates of the Arctic National Park
  • Caribou population cycles
  • Floating Coast: An Environmental History of the Bering Sea by Bathsheba Demuth
  • Beargrass
  • Mast fruiting
  • Braiding Sweetgrass: Indigenous Wisdom, Scientific Knowledge, and the Teaching of Plants by Robin Wall Kimmerer
  • “Are recessions normal?” on Make Me Smart
  • Economic cycles on Investopedia
  • Spotted lanternfly and tree of heaven
  • Timothy Snyder on the Ezra Klein Show
  • “The best of all possible worlds” from Candide
  • A history of recessions in the 20th and 21st centuries
  • Rana Foroohar on the Ezra Klein Show

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    What WorksBy Tara McMullin