LeeAnn Shattuck is the founder of The Car Chick. She provides a unique car buying service for women and smart men. In this episode we talk about how The Car Chick brand started accidentally and how it’s become an intentional (and international) brand.

A few highlights we talk about are:

• How a joke and catchphrase started her current brand
• When her brand became more intentional and gained greater visibility
• The importance of customer experience in a brand
• How being snarky and the word crap are part of her brand
• The role of her car, wardrobe and brand colors
• Messaging and resources that help connect her to her ideal clients

You can learn more about The Car Chick and her podcast “The Straight Shift” on her website.

You can follow The Car Chick on Facebook, Instagram and Twitter.

 

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This podcast is brought to you by Speer Creative Edge, a strategic branding business.