SUMMARY

Michelle Inaba, a product manager, discusses the importance of making video content globally accessible. 

This includes providing options such as automatic captions, subtitles, and dubbing in multiple languages. Companies are using strategies like automatic speech recognition and dubbing to make their video content accessible.

The future of video accessibility could include AI real-time dubbing and improved automatic captions. While AI is efficient and cost-effective, human involvement is still essential for tasks that require nuance and accuracy. It is best to use a hybrid approach, combining AI solutions with human verification.

The cost of video accessibility with AI varies depending on factors like content length and complexity. However, the upfront expenses are worth it for the increased audience reach and engagement. Video accessibility positively impacts business metrics like revenue and brand recognition by expanding global reach and attracting diverse audiences. 

There are several AI tools and services available for video accessibility, including Papercup AI, Dubbing AI, Rev.ai, and Google Cloud Translation.

Michelle also provides many real-life examples including Mr. Beast on how accessibility can increase revenue for creators and businesses alike. 

Takeaways

• Video accessibility means making content globally accessible through options like automatic captions, subtitles, and dubbing in multiple languages.

Sound Bites

"A good example here is, in my opinion is Mr. Beast. He has his channel in several different languages. And he does that by using dubbing. And by doing that, he is making his content available to so many different people from so many different countries, so many different languages"

"In the case of a streamer or any other individual that's like a video content creator, YouTuber or whatever, expanding your markets internationally allows you to have more interest, to be more interested in product placements in your videos. And you become more attractive for brands partnerships"

Chapters

00:00 Introduction to Video Accessibility