Welcome to Battle of the Brands.

Pick your fighter: iPhone or Android? McDonald's or Panera? Target or Walmart?

No matter the industry, brands are always going to have direct and indirect competitors. In this episode, we go over the types of brand competition, why rivalry between brands usually works, and how you can apply it to your own company on a smaller scale (hi, competitor keywords). The key takeaway is this: brands can battle it out all they want, but the power really is in the consumer's hands.

Visit our agency here.

Sources: