Tenders shape the future of contract catering. They determine who gets to serve food the food, and create experiences in offices, universities, and public institutions across the globe, but what actually matters when the decision of catering company is to be made?

To dive deeper into this, we spoke with three experienced consultants in the industry - people who’ve sat through hundreds of tender presentations, advised some of the world’s biggest clients across both the U.S., UK, Europe, and Asia Pacific, and know exactly why some bids stand out while others fall flat.