In this episode, we’re exploring a tough but relatable topic: breaking up with a friend. My guest, Emily Vernon, founder of Vice Versa Strategy, shares her personal experiences with navigating friendship breakups, especially from the perspective of someone who tends to avoid conflict.

As an avoidant to conflict, Emily opens up about how she handles the emotional challenges of ending friendships, and how her approach contrasts with mine—where I’m more direct and confrontational. Together, we discuss the complexities of setting boundaries, knowing when it’s time to let go, and how to handle these situations with care and respect.

Later in the episode, Emily shares a bit about her work in digital marketing and how she helps entrepreneurs launch and grow their businesses through her agency, Vice Versa Strategy. Don’t miss this candid and insightful conversation on friendship, conflict, and personal growth.

00:00 Introduction and Personal Anecdote

00:52 The Importance of Aligning with Friends

02:30 Understanding Bids in Relationships/

04:31 Breaking Up with a Friend/

06:29 Guest Introduction: Emily Vernon/

13:08 Navigating Friendships and Difficult Conversations

21:11 Reflecting on Toxic Friendships

21:51 The Burden of Guilt-Tripping Friends

23:12 Friendship Etiquette and Pet Peeves

23:51 Money Matters in Friendships

25:54 The Final Straw: Breaking Up with a Friend

30:40 Moving On and Finding Happiness

33:21 Exciting Travel Plans and New Beginnings

34:18 Wrapping Up and Final Thoughts

John Gottman

https://www.gottman.com/product/the-seven-principles-for-making-marriage-work/

7 Principles for Making a Marriage Work

Emily Vernon 

About — Vice Versa

viceversastrategy.com

https://www.viceversastrategy.com › about

https://www.instagram.com/viceversastrategy/#

https://www.linkedin.com/in/emily-v-81627b5a