Here is a challenge: instead of going for really exciting marketing projects or careers, try something different for a change: market a product that is really dull. Like, a commodity. Like, nuts and bolts.

Now, THAT is a huge marketing challenge.

Great marketing is about creating a story around the product or company that is authentic and true, and inviting people to step into that story. Great marketing engages and educates people; it helps them transform their lives, their work, and perhaps themselves.