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July 07, 2020

Ep 4: Chris Hunter (IBM Watson Advertising)

45 minutes

In this episode, Jeff and Andy discuss Header Bidding Contextual Targeting, some low hanging fruit for optimizations, and weird ads they’ve gotten in the past. They also talk to Chris Hunter, Head of Global Strategy & Business Development at IBM Watson Advertising about his career and how to pay your success forward.

Chris’s Linkedin: https://www.linkedin.com/in/cphunter99/

Reddit Threads

https://old.reddit.com/r/adops/comments/gwwvop/mediamath_is_to_explore_its_strategic_options

https://old.reddit.com/r/adops/comments/gvsov7/eli5_are_header_bidding_ads_contextually_relevant/

https://old.reddit.com/r/adops/comments/guooqe/should_i_destroy_dfp_ad_slots_in_lifecycle_method/

https://old.reddit.com/r/adops/comments/ghrlbu/best_setup/

https://old.reddit.com/r/adops/comments/gj3hru/should_i_be_concerned_or_just_bad_targeting/

Podcast Website: https://anchor.fm/freestar

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