The Client Case Study

Amy was able to generate $10,000 and make a profit back before her VIP day even happened.

This case study will show you how you can turn investments (not expenses) in promoting and marketing your offers into quick profits.

Amy runs a company called Live Brazen and she purchased an over-the-phone strategy session with me. In that call we discussed her business and her long and short term goals. She was ready for automation, and I wanted to help her fund that by helping her setup a VIP Day.

Hiring me for the VIP Day cost her $5,000 (the price at the time). She had one 30-minute call with me, then we had five back and forth emails to discuss strategy. It was really fast as I just shared with her the email templates I created and the list of tasks she had to complete.

She took action and quickly made two sales at $5,000 each, for total revenue of $10,000. Minus the $5,000 cost means Amy made $5,000 before the VIP Day even happened.

The entire process was quick and simple, and involved 3 simple cash injection secrets.

3 Simple Cash Injection Secrets:

Secret Step #1: Inventory Your Income Opportunities

There are opportunities for you to make money right now, you probably just don't realize it.

The 3 common money making opportunities:

1. Mailing List – your mailing list is a gold mine, even if it's really small, and can be utilized right now.
2. Social Media Following – these people are interested in you, and you can tap into this interest.
3. Existing Network – friends, industry buddies, masterminds and contacts; tap into these relationships.

Example: For Amy, her opportunity was her mailing list. The email templates I gave her were perfect for monetizing her mailing list now.

Secret Step #2: Inventory Your Offers

Once you know where your income opportunities are, now you've got to figure out what to offer them.

Steps to figure out what to offer:

1. List Your Existing Offers – anything that you've created and have the ability to fulfill for someone. Just list them all out.
2. Identify Congruency – which of the listed offers will be most congruent with what these people want? Which offer will solve their problems?
3. Look at the offers for the price point – at a lower price point you'll need to make more sales to meet your targets. A higher price point means fewer sales are needed.
   • Example: Amy paid $5,000 for the VIP Day coaching, so she priced her offer at $5,000, and at this price she would just need to sell one to make her money back.

Secret Step #3: Present that offer to qualified leads

There are only two steps to presenting your offer:

1. Identify who is qualified – Amy utilized the email templates I gave her to identify who was qualified, which saved her time by avoiding talking to people who aren't. These emails acted as applications to her VIP Day offering.
2. Put the offer in front of them – based on the applications, we identified who was qualified, got them on the phone then presented the offer to them.

This entire process limited the amount of time Amy spent, and made her a quick $5,000 before her own VIP Day even occurred.

Imagine signing up for a program and immediately being able to make your money back. Imagine how much more confident that would make you feel in investing in your business.

TODAY'S ACTION STEP:

• Identify your short-term cash injection opportunities, and get out there and tap into it.

I can't wait to hear how successful you are once you implement these steps.