The Adoption Curve

Ep 4. Customer Education Unlocked with Kevin Dunn


Listen Later

Check out iorad's interactive tutorial builder: https://www.iorad.com

Scaling Customer Education with Kevin Dunn: Building Adoption Flywheels

In this episode of The Adoption Curve, I sit down with Kevin Dunn, Head of Customer Education and Community at Airtable, to discuss scaling customer education programs and share practical frameworks for learning and development leaders.

Kevin reveals why early-stage customer education doesn't need to be fully formalized to be impactful and explains why aligning education to customer activation milestones is critical for success. We also dive into his 5-category reporting framework that you can implement immediately to improve training effectiveness, user adoption, and technology implementation outcomes.

If you're a learning and development professional, customer success leader, or enablement manager looking to build or scale customer education programs, this conversation provides the exact steps you need.

💡 FREE RESOURCE: The 5-Category Reporting Framework: https://drive.google.com/file/d/1q6SiyNKIjex7VQuQ6QUiHtLGu0tS46Y6/view

SOCIALS:

👨‍💻 Connect with Sean - https://www.linkedin.com/in/sean-adams-sales/

👨‍💻 Connect with Kevin - https://www.linkedin.com/in/kev-dunn/

🌍 IORAD website - https://www.iorad.com

⏰ TIMESTAMPS

00:00: Why Internal and External Adoption Aren't So Different

04:45: When to Formalize Customer Education Programs

08:56: How to Teach "How to Think" Before "How to Do"

14:23: Using Customer Education as a Pre-Sales Accelerator

17:06: Defining Success Metrics for Customer Academies

19:23: The 5-Category Reporting Framework Explained

27:23: Managing Version Control and Content Updates at Scale

34:45: How Airtable Uses AI to Prioritize and Improve Courses

41:57: The Future of Customer Education and Community Flywheels

#SoftwareAdoption #EmployeeEnablement #CustomerEducation #TechAdoption #TrainingEffectiveness #ChangeManagement

...more
View all episodesView all episodes
Download on the App Store

The Adoption CurveBy iorad