From snowboards ➡️ Creative Director of BeReal?

David Pfluger studied medical illustration in college, i.e. learning to accurately draw the diagrams you’ll see in a doctor’s office. He then spent 15 years leading brand design at Burton.

This episode of Appreneurs is all about what David calls the Brand OS (Brand Operating System), a system he devised after helping four different startups grow into the giants they are today.

He think that the early-stage founders of today, especially technical ones, underestimate the importance of brand in the long run.