In this episode of The Crazy One, Stephen Gates explores the transformative impact of social media on personal branding. As everyone becomes their own brand, it’s crucial to understand how unique insights can enhance your work and elevate your online presence. Discover the concept of social currency and learn how it influences engagement and connection in the digital landscape. Stephen shares practical strategies for leveraging these insights to not only refine your brand voice but also create meaningful interactions that resonate with your audience. Whether you’re a seasoned pro or just starting your branding journey, this episode is a must-listen for anyone looking to thrive in today’s social media-driven world.

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