Tyler Steinhardt, Director of Marketing of the Premier Lacrosse League (PLL) and Founder of Shootout for Soldiers, joins Sheiny to discuss his overall passion for lacrosse and how he formulated that passion to create a non-profit organization and a professional lacrosse league. We go in depth into how he's used the sport he loves to help support American veterans, how he's developed a business acumen for digital marketing, and how he's implemented all that knowledge, with advising help from mentors, to become a key cog in developing a new lacrosse league that has seen high growth in ratings, streaming subscribers, and overall league revenue, in just two years. We go deeper into social media platforms and mediums he's currently bullish on, the PLL model and how it's different than the NBA/NFL, and his constant drive to learn.  

Beyond the Profile is a podcast where we discuss hard-hitting career stories with professionals of all ages. We’re looking to get into the nitty gritty when it comes to breaking down our guests' career paths, why did they choose the industry/company they work for, where did their passions come from, and what are they looking to do to make a difference in the future for the work they’re involved in. This is a chance for all of us to learn and potentially implement how these guests go about their business, decision-making, and ultimately how they found a love for their craft. Please rate, review, and subscribe! 

Tyler's Info: 

TWTR: @tylersteinhrdt

IG: @tylersteinhardt 

PLL Info:

IG: @pll

TWTR: @PremierLacrosse

website: https://premierlacrosseleague.com/

Shootout for Soldiers Info:

IG: @shootoutforsoldiers

TWTR: @SFSLacrosse

website: https://shootoutforsoldiers.com/ 

Follow us on: 

IG: @beyondtheprofile 

TWTR: @beyndtheprofile 

LinkedIn: @beyond-the-profile 

Music: www.bensound.com