In episode 4 of The Fake Marketer, James tells us why holding events related to your sector can be a great way to increase your credibility and boost the perception of your business, regardless of what area your business operates in. 

James tells us about how his monthly event The Marketing Push was first created, some of the trials and tribulations of setting the event and how it has developed now into a successful enterprise. Also, James reminds everyone that your event will not be perfect from the get-go but, over time, running regular events can be a hugely beneficial and cost-effective way to create some buzz around your company.