This week in The Brand Hole, we look at the math-y and mysterious world of brand valuation. How do these lists get made? How come some brands are better than others? (Spoiler: it's cuz they have more brand points). And who the hell is actually going to buy just your brand, Apple? It's definitely not us; Mike's still living on fried Slim Jims.

We also talk about the time the Where's Waldo? empire challenged Mike's right to party via a cease & desist letter, and Caitlin gives out an insider comedy ranking exclusive courtesy of good-guy Zach Broussard (top1000comedians.com).

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