Sales in fintech isn’t just about closing deals. It’s about building trust, managing compliance, and knowing your product like your life depends on it. On today’s episode, we sit down with Adesoji, Senior Sales Associate at Fincra (A Cross-Border Payment Infrastructure.), who shares a raw and real behind-the-scenes look at what it actually takes to succeed in payments sales.

With 7+ years of experience across advertising, telecoms, and crypto, Soji takes us through his journey into fintech, the misconceptions people have about sales, and what makes a sales pitch land or flop.

• How to break into fintech sales and adapt across industries

• Why technical knowledge and active listening are make-or-break in payments sales

• Common sales mistakes that kill trust before the deal begins

• The role of compliance in deal-making and how to manage it with grace

• How to scout and qualify the right potential customers

• Lessons from deals that went sideways and how to recover

• The real art of upselling and cross-selling in an evolving product ecosystem

  
  

Guest: Adesoji Ojelade Senior Sales Associate, Fincra
Host: Egorp David
Powered by: Fincra.com