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Ep: 4 - How To Create Spicy Messaging That Gets You Noticed And Paid With Katie Pannell
Ever heard the phrase “Don’t be clever, be clear”? Well my guest on today’s show is about to knock that dang lie out of the park ;-)
Yes, that's right, we have the Chili Lime Queen herself, Katie Pannell.
As a personality-infused copywriter & creative director, Katie and I are going to be diving into how to create spicy copy that not only increases your visibility but also your sales as a creative entrepreneur.
Katie isn’t usually a fan of third-person bios, but she loves to be introduced because it makes her feel fancy.
So, here’s what she wants you to know: As a copywriter and creative director, Katie gives brands a breadwinning personality and they give her testimonials like “Omg, you just made me cooler online than I am IRL” (Paraphrasing.)
She isn’t a New York Times Best Selling Author, a speaker, or any other cloutty title, but her cat went viral on Tiktok so that counts for something right? When Katie isn’t writing for 6-7 figure entrepreneurs, she’s probably re-writing her third-person bio because these are awkward or playing a gig with her rockstar husband.
She is seriously one of my FAVORITE people on the planet and my personal copywriter so I am STOKED to have her on the show.
What you’ll learn
- Why no one pays attention to your “I help” statement
Connect with Katie Pannell
www.instagram.com/katiepannellco
www.facebook.com/groups/fluffoff
www.katiepannell.co
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By Ashley Mae Fernandez | Fractional CMO
5
1010 ratings
Ever heard the phrase “Don’t be clever, be clear”? Well my guest on today’s show is about to knock that dang lie out of the park ;-)
Yes, that's right, we have the Chili Lime Queen herself, Katie Pannell.
As a personality-infused copywriter & creative director, Katie and I are going to be diving into how to create spicy copy that not only increases your visibility but also your sales as a creative entrepreneur.
Katie isn’t usually a fan of third-person bios, but she loves to be introduced because it makes her feel fancy.
So, here’s what she wants you to know: As a copywriter and creative director, Katie gives brands a breadwinning personality and they give her testimonials like “Omg, you just made me cooler online than I am IRL” (Paraphrasing.)
She isn’t a New York Times Best Selling Author, a speaker, or any other cloutty title, but her cat went viral on Tiktok so that counts for something right? When Katie isn’t writing for 6-7 figure entrepreneurs, she’s probably re-writing her third-person bio because these are awkward or playing a gig with her rockstar husband.
She is seriously one of my FAVORITE people on the planet and my personal copywriter so I am STOKED to have her on the show.
What you’ll learn
- Why no one pays attention to your “I help” statement
Connect with Katie Pannell
www.instagram.com/katiepannellco
www.facebook.com/groups/fluffoff
www.katiepannell.co