In this episode, Becky and Jeremy talk to Jacob Cass from Just Creative. Jacob Cass is a brand designer, strategist, educator, podcaster, business coach and the founder of JUST Creative, an award-winning branding & design consultancy that doubles as an industry-leading blog.

We talk about many topics around content creation, blog articles, SEO, newsletters, subject lines, drip campaigns, business strategy and different ways to monetize your online platform. 

Jacob goes into detail about the importance and knowing who your customers are, who you are serving and who you are going up against. He strongly believes that you must know these three categories before you can create a strategy that will help you succeed when you using content marketing.

He gives us really good insight on what you should focus on when starting out. Diving into creating your own platform, brand and how to establish your authority in the market. Here's a quick tip, focus on your website and email list. These are two areas you have full control over.

We talk about different ways to use google to find the best keywords you should use when optimizing your website and blog. He gives us some tips to make sure your more popular articles continue to outrank the competition. As well as how to use backlinks and why they are so important when trying to create domain authority. 

Jacob leaves us with a few tools he uses for SEO:

https://surferseo.com/

https://ahrefs.com/

https://search.google.com/search-console/about

If you want to connect with Jacob, visit him here:

Website - https://justcreative.com/

Instagram - https://www.instagram.com/justcreative